- To become No.1 Material Handling Equipment (MHE) company in India.
- To become a model MHE company in Toyota Material Handling Group (TMHG) companies in its performances, customer services and business practices.
- To be the first choice partner for all customers by delivering outstanding quality products and services.
- To respect the expectations of employees, suppliers, shareholders and TICO through never ending search to improve.
Toyota's success stems from vision and dedication to a set of common principles - the Toyota Way.
Its five core values express the beliefs and values shared by Toyota. All Toyota team members, at every level, are expected to apply these values in their daily work and relations with others.
By going to the source of information to make correct decisions, by continuous improvement, by embracing challenges and by respecting customers and each other - more than 700,000 people worldwide contribute every day to the success of the Toyota team.
Following are the five core values of Toyota:
Challenge
To maintain a long-term vision and meet all challenges with the courage and creativity needed to realise that vision.
Kaizen
Continuous improvement as no process can ever be declared perfect; there is always room for improvement.
Genchi Genbutsu
Going to the source to find the facts to make correct decisions, build consensus and achieve goals.
Respect
Toyota respects others, makes every effort to understand others, accepts responsibility and does its best to build mutual trust.
Teamwork
Toyota stimulates personal and professional growth, shares opportunities for development and maximises individual and team performance.